Holly and Cherie are two mummas who love fuss free fashion for our little ones and ourselves. With a passion for all things baby and beyond, we love to shop, design and create. After living overseas and travelling the world, we returned to our roots in regional Victoria to live life with our families. Wishing that laundry would wash and fold itself and toys would magically tidy, we two girls from country Australia love all things pared back and simple.

With Cherie’s background in design and Holly’s in childhood education we resolved to give you, our tribe, the very best of our abilities in an authentic mumma designed baby and kids fashion wear.

Frustrated by not being able to find on trend baby wear that is functional, comfortable and affordable for the money savvy mumma, we decided to simply create our own. A range of wash and wear, often unisex, coordinating pieces in designs that are beautiful, unique and often inspired by our country origins.

We understand that being a mum is all an encompassing endurance race and want to provide our customers and audience with as much value as possible. Therefore we also have a Quib and Co blog right here on our site where we love to share ‘how to’ guides, inspiration and information with a dash of mummy humour and cute insta snaps.

Our mission is to create a functional and affordable baby clothing range that is on trend and appropriate for everyday wear. Our aim is to make life a little sweeter by dressing your babes in easy to wash and wear coordinating pieces in designs that pay homage to our Australian roots.

Our vision is to craft an independent sustainable business based on our core values. To build genuine relationships and deliver, at every opportunity, with honesty, empathy, integrity and authenticity. And, to be receptive and responsive to our customer’s and affiliate’s feedback.

We aspire to make the Quib & Co a hub of practical style, information, inspiration and empowerment creating a place of community and connection for you, our fellow mum and bub.

If this sounds like your kind of thing, then join our tribe and be part of our Quib & Co journey.


Holly & Cherie xx